3 July 2026 · 3 min read
How to write services that get you called
Short, specific service lines beat clever ones. Here is a simple format that works for trades, salons and studios.
A service line has one job: let someone recognise their own problem in a second. The fastest way to get there is to write the thing, then the outcome.
A format that works
- Air conditioning installation — cool rooms in a single visit.
- Boiler servicing — annual checks that keep your warranty valid.
- Bridal hair — trial included, early starts welcome.
Three quick rules
- Use the words customers type into search, not your trade's internal terms.
- Keep each line under twelve words so it reads on a phone.
- List your most profitable service first — people read from the top.
You can edit any service line directly on your site after it is generated: turn on Edit text, click the line, and type.