Blog
Practical website advice
No growth-hacking theory. Just the decisions that come up when you are putting a real business online.
12 July 2026 · 4 min read
What a small business website actually needs
The seven things customers look for on a local business website, and what you can safely leave out.
Read article →3 July 2026 · 3 min read
How to write services that get you called
Short, specific service lines beat clever ones. Here is a simple format that works for trades, salons and studios.
Read article →24 June 2026 · 3 min read
Free subdomain or your own domain?
When the free link is fine, and when it is worth pointing a real domain at your site.
Read article →16 June 2026 · 3 min read
Getting your photos right
Photo sizes, slideshows, captions and the two mistakes that make a fast site feel slow.
Read article →